The brief
An earlier apparel identity expanded toward a broader creative and commerce ecosystem.
The approach
The supplied assets document both earlier New Wave creative and newer Crown & Covenant brand imagery, including storefront graphics, merchandising, retail messaging and collateral.
Selected deliverables
Storefront banner concepts, apparel artwork, product magazine and brand communication.
Evidence & project status
The archive demonstrates a visual identity transition, not measured conversion growth.
SUPPORTING VISUAL ARCHIVE
A closer look at the craft.
These are selected visual archive items related to this discipline; individual files may be concepts or work for other clients. They are not presented as proof of a specific commission or commercial outcome.
